We are creators ourselves. We started out as a workout group and grew a sports community, which turned into a personal training app, flipped it into a one-stop-shop for body & mind coaches, iterated on it for some time and eventually realized that there are millions of other creators who can use our tools as well.

~130 million people around the world consider themselves creators, despite the ‘creator economy’ only being born a decade ago. It’s become the fastest-growing type of small business. A survey found that more American kids want to be a YouTube star (29%) than an astronaut (11%) when they grow up.

A peak in digital content consumption during COVID-19, a mass-adoption of work from home and new ways to interact online led to a decisive shift in the creator economy - we are experiencing more niche communities and direct user-to-creator payments.

Today, + 55% of Generation Y and Z think that social platforms are a better place to find out about a product/service than online search.